Resume
The shortversion.
I design identities, packaging and the art direction that holds them together.
A
Selected work
Case studies- 2025SORA · Brand identity · Packaging · Art direction
- 2025HSBC · Brand experience · Service design
- 2025Tadka Trail · Brand identity · Illustration · Packaging
B
Capabilities
Four areas- ABrand identity · Logo and wordmark, Colour and type systems, Icon sets, Brand guidelines
- BPackaging · Packaging systems, Label and pack layout, Gifting and kits, Print specification
- CArt direction · Photography direction, Campaign layout, Poster and print, Launch collateral
- DEditorial & digital · Publication design, Presentation systems, Social templates, Web layout
C
Tools
Day to dayIllustrator · Photoshop · Figma · Dimension