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I am a graphic and brand designer working on identity, packaging and art direction. Systems with fewer parts, rules written down properly, and everything specified well enough to be produced without me.
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Marks, wordmarks, colour and type, plus the rules that hold them together, documented well enough to be produced from anywhere.
Tins, pouches, boxes, labels. Layouts that survive a whole product range and get specified properly to the printer.
Photography and campaign direction, so everything a brand puts out afterwards still reads as the same brand.
Decks, publications, social systems and web layout. Grid first, built from the same rules as everything else.