Brand identity
Marks, wordmarks, colour and type, plus the rules that hold them together, documented well enough to be produced from anywhere.
- Logo and wordmark
- Colour and type systems
- Icon sets
- Brand guidelines
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Projects usually run from a single pack layout to a full identity system. Tell me what you need and I will tell you what it takes.
Marks, wordmarks, colour and type, plus the rules that hold them together, documented well enough to be produced from anywhere.
Tins, pouches, boxes, labels. Layouts that survive a whole product range and get specified properly to the printer.
Photography and campaign direction, so everything a brand puts out afterwards still reads as the same brand.
Decks, publications, social systems and web layout. Grid first, built from the same rules as everything else.
What the brand actually sells, who it is for, and what everyone else in the category has already claimed.
Territories on paper, narrowed to one. Grid, type and palette agreed before anything gets designed.
The mark, then the system, then the applications that matter most: packaging, print, screen.
Guidelines, working files, and everything specified well enough to be produced without me.
A defined scope with a start and an end: an identity, a packaging range, a campaign. Fixed fee, agreed up front.
Design capacity for teams that ship constantly. A set number of days a month, yours to direct.
Open to in-house and studio roles where the work is identity, packaging or art direction.